MESSAGE FROM THE CEO SUSAN MITCHELL

Susan Mitchell

The credit union industry is facing a critical time in its history as both economic and regulatory issues cloud the horizon.  There is much debate over what tactical business practices will facilitate recovery, but there is general consensus that consumer choice dictates credit union survival.  The unique volunteer structure of credit union governance and member ownership presents both opportunities and challenges as organizations position for the future.  There is an opportunity for credit unions to increase social responsibility and educate through their field of membership, today’s social network.  There are also challenges that come from being a small player in a tumultuous financial services industry.  There has never been a more important time to conduct strategic planning and evaluate your organizational structure and capital contingency plan.  Through our commitment to the credit union industry, we are working closely with industry leaders to help the organizational positioning of their credit unions and facilitating strategic planning, board education and long term retention strategies.  We look forward to hearing from you as to how we can help in these turbulent times. And, thanks to those of you who let me know that you read this quick message and that you enjoy it!  

Best Regards,  Susan

Susanm@omaconsult.com